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Toyota Direct Mail - Flowers
The aim was to introduce at least fifty new prospects to the Toyota brand new Avensis. Fleet managers were invited to join a two-day test drive, taking place on 13 and 14 February by means of a personal bouquet of flowers, delivered by Interflora. To avoid any romantic disharmony the recipients could then give the flowers to their partner as an advance apology for being absent on Valentine’s Day.
Toyota Fleet achieved this target response to the invitation with fifty attendees new to the Toyota brand joining the 200 current customers and prospects on the event. One hundred managers who were unable to attend the event were booked in for priority test drives.