Change 4 Life Sugar Smart

Public Health England 'hidden' sugar awareness campaign. We targeted primary school children and their parents with a pack handed out by school teachers. The pack included fun sugar smart reward stickers and an informative chart showing less sugary food and drink alternatives.

DMA Bronze Winner
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ECRM

We encouraged parents to sign up to Sugar Smart emails which targeted parents at breakfast, lunch and dinner times with healthy alternatives as well as offering simple recipes and tips.

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