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For Mind's latest mental health campaign we encouraged football fans to look out for their mates well-being. Our idea involves play
Smile Train
Cleft palate affects a child's ability to eat, talk and, if not operated on, social and development skills too. A simple, inexpensive operation can help a children in developing markets be themselves. This fundraising film specifically targeted GSK, a Smile Train sponsor. The aim was to convince GSK to continue to sponsor Smile Train. Which they did.
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