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Shell Made to Move

Print Campaign

Shell Made to Move

Fuel is a rational purchase. Our challenge was to create a global integrated campaign that was emotive. We came up with the idea that people are made to move.

Outdoor & Press Campaign


We were thrilled to take the made to move idea to the London Motorshow.

London Motorshow Directions Poster

London Motorshow space

Interactive projection - cars showcase Shell fuels improved responsiveness by being impossible to catch

Pitstop Challenge - change Ferrari F1 tyre in the quickest time competition

Competition - are you Britain's best driver?

London Motorshow Film

Made to Move TVC

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