The Peugeot 3008 is packed with tech. So we needed a simple way to launch the car to market without getting bogged down in all the detail. Our idea, ‘so much technology you’d expect it to fly’ enabled us to create unique OOH with the 3008 landing in unusual locations . The idea translated into an online ‘Spot 3008’ game with the cars hidden in an interactive map of London. We posted cryptic clues on social to help players locate the cars. The prize. A flight into space.