Peugeot 3008 Launch
'So much technology you'd expect it to fly'
The Peugeot 3008 is packed with tech. So we needed a simple way to launch the car to market without getting bogged down in all the detail. Our idea, ‘so much technology you’d expect it to fly’ enabled us to create unique OOH with the 3008 landing in unusual locations . The idea translated into an online ‘Spot 3008’ game with the cars hidden in an interactive map of London. We posted cryptic clues on social to help players locate the cars. The prize. A flight into space.
This idea extended into the 'Spot 3008' online game where the objective was to find cars hidden within an immersive map of London. The prize - a trip into space.
How to play
We also gave potential space cadets the chance to immerse themselves in Peugeot 3008 tech.