O2 Welcome

There's plenty for a new O2 customer to discover, which means that there's a plethora of communications heading their way during the opening months. So, we gave them a clean, dynamic, unifying visual idea that communicates the energy and excitement that customers experience while exploring the world of O2 – all set against a variety of iconic British landscapes. Thanks to Ben Golik at Lida for his masterly guidance and input.

Welcome email

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As O2 spans the whole of the UK we also included the rest of Britain, without being too postcardy.

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Next came O2 Prioity – a world of possibilities represented by the O2 Arena.

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This touches many worlds, such their rugby sponsorship, racing and balloon hire.

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O2 also have partners, such as the Calm App that customers receive a discount on.

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Of course, O2 don't just send emails they also use MMS to tell customers they have the UK's best network coverage.

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Finally, throughout all this they can call on the O2 Gurus who can help them out with all those technical issues and point them in the right direction.

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