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For Mind's latest mental health campaign we encouraged football fans to look out for their mates well-being. Our idea involves play
Crest Revitalise
The effort someone puts into their appearance can often go unnoticed. However, research shows this is not the case with a beautiful smile. So we played off this by hiding the accessories mentioned in the headlines and only making the smile visible. The campaign was shot by beauty and fashion photographer Karina Taira and ran in beauty magazines as well as outdoor posters.


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