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BT Sport - Serve up the biggest names in sport

Televised football is a big earner for pubs. Showing weekend midday and evening games as well as weekday fixtures pulls in more drinking customers than a pub quiz. We used the BT ambassadors, Gareth Bale, Harry Kane and Jose Mourinho to create an integrated campaign that showed publicans the winning combo of alcohol and football.

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Trade Press Campaign


We produced physical bottles. And sent them out as direct mail to pubs.

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High value prospects received a premium boxset.


We pushed the big games on social.

Fans were desperate for a Gareth Ale and a Rose Mourinho.

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Campaign website

Homepage takeover targeting publicans.

Direct Mail


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