BT Sport - Serve up the biggest names in sport

Televised football is a big earner for pubs. Showing weekend midday and evening games as well as weekday fixtures pulls in more drinking customers than a pub quiz. We used the BT ambassadors, Gareth Bale, Harry Kane and Jose Mourinho to create an integrated campaign that showed publicans the winning combo of alcohol and football.

BT Sport Bottles Group Shot.jpg

Trade Press Campaign

Chardonneymar.jpg

We produced physical bottles. And sent them out as direct mail to pubs.

BT Sport Gareth bottle.JPG
BT Sport Harry bottle.JPG

High value prospects received a premium boxset.

BT-Sport-Box-Wip-v4-new.jpg

We pushed the big games on social.

Fans were desperate for a Gareth Ale and a Rose Mourinho.

Screen Shot 2017-01-30 at 16.56.37.png
Screen Shot 2017-02-15 at 10.29.48.png

Campaign website

Homepage takeover targeting publicans.

Direct Mail

Email