For Mind's latest mental health campaign we encouraged football fans to look out for their mates well-being. Our idea involves play
BT Sport - Serve up the biggest names in sport
Televised football is a big earner for pubs. Showing weekend midday and evening games as well as weekday fixtures pulls in more drinking customers than a pub quiz. We used the BT ambassadors, Gareth Bale, Harry Kane and Jose Mourinho to create an integrated campaign that showed publicans the winning combo of alcohol and football.
Trade Press Campaign
We produced physical bottles. And sent them out as direct mail to pubs.
High value prospects received a premium boxset.
We pushed the big games on social.
Fans were desperate for a Gareth Ale and a Rose Mourinho.
Campaign website
Homepage takeover targeting publicans.
Direct Mail
