Child Eye Cancer Trust

One of the signs of child eye cancer is a small dot that only a child with eye cancer can see. So we created a narrative around “Alice and her Uninvisible Friend Dot’ that played out in a digital storybook. The campaign launched on World Sight Day with social posts, DOOH, ambient and instore at Vision Express.

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The campaign launched through social media on World Sight Day

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Social posts linked through to the interactive story of Alice and her Uninvisible friend Dot.

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A real life Alice and eye cancer survivor raised awareness of early detection in Vision Express.

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A simple sticker on glasses showed kids one of the symtoms of eye cancer - a dot.

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A digital poster campaign offered fee wifi to view the digital story.

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We took a blimp shopping to show how Dot invades what you see.

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The campaign caught the attention of Mumsnet.

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And we were Mumsnet Guest Campaign for October.

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The campaign was featured in The Drum and received an overall rating of 4/5

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