For Mind's latest mental health campaign we encouraged football fans to look out for their mates well-being. Our idea involves play
Child Eye Cancer Trust
One of the signs of child eye cancer is a small dot that only a child with eye cancer can see. So we created a narrative around “Alice and her Uninvisible Friend Dot’ that played out in a digital storybook. The campaign launched on World Sight Day with social posts, DOOH, ambient and instore at Vision Express.
The campaign launched through social media on World Sight Day
Social posts linked through to the interactive story of Alice and her Uninvisible friend Dot.
A real life Alice and eye cancer survivor raised awareness of early detection in Vision Express.
A simple sticker on glasses showed kids one of the symtoms of eye cancer - a dot.
A digital poster campaign offered fee wifi to view the digital story.
We took a blimp shopping to show how Dot invades what you see.
The campaign caught the attention of Mumsnet.
And we were Mumsnet Guest Campaign for October.
The campaign was featured in The Drum and received an overall rating of 4/5