BT Sport - Supporting the Lionesses
During the 2019 Women's World Cup the Lionesses were subjected to repulsive social media posts and direct messages from some sick individuals. The story was picked up by the tabloids. As a proud sponsor of the Lionesses, BT Sport wanted a sensitive response to show their support. I came up with the headline after realising the importance of the England shirt.
BT Sport tweet in support of the Lionesses.
Phil Neville brings to our attention a vile Insta message sent to one of the Lionesses.
And here's another sent to a Lioness and her response.