Direct mail for BlackRock's equity income range. It picked up a DMA Silver.
Fresh off our DMA win, our client wanted to produce more stand out direct mail. This 'boomerang' DM to advisors promoted a series of booklets to help their clients return to investing.
We created materials for the Italian market too, such as this narrow envelope direct mail.
The English translation 'Are traditional bond strategies too narrow for your clients?'
The idea ran as an MPU in the UK.
Another MPU example playing with the format.
BlackRock Life Moments Campaign
No investor is the same. So with the life moments campaign we tapped into why investor's invest and why BlackRock is the wise choice.
FT digital ad which was personalised based on data the reader inputs.
Life Moments retirement web page.