BlackRock

​Direct mail for BlackRock's equity income range. It picked up a DMA Silver.

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Fresh off our DMA win, our client wanted to produce more stand out direct mail. This 'boomerang' DM to advisors promoted a series of booklets to help their clients return to investing.

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We created materials for the Italian market too, such as this narrow envelope direct mail.

The English translation 'Are traditional bond strategies too narrow for your clients?'

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The idea ran as an MPU in the UK.

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Another MPU example playing with the format.

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BlackRock Life Moments Campaign

No investor is the same. So with the life moments campaign we tapped into why investor's invest and why BlackRock is the wise choice.

Print

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Banner example

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FT ​digital ad which was personalised based on data the reader inputs.

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Life Moments retirement web page.

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BlackRock Fixed Income Investments Press
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